The European region holds the largest market share in the green tea extract market, however, Asia Pacific will witness the highest growth over the forecast period. The European green tea extract market is driven by changing health attitudes, aging population, and the urge to fight disease. The main applications in this region are personal care, functional foods, energy drinks, etc.
Green tea is widely regarded as a healthy tea and the best substitute for coffee due to its many health benefits. Its anti-inflammatory, anti-cancer, and antioxidant properties have made it popular, so consumption of green tea extract has increased. Green tea extract is standardized to contain at least 50% polyphenols.
Green tea can also help the body regulate healthy glucose levels. Epigallocatechin gallate (EGCG) is the main antioxidant component of green tea. Because green tea is steamed rather than fermented, it has high antioxidant capacity and is of particular interest to health-conscious consumers.
Free amino acids, including the unique theanine, are major contributors to the umami and mellow aroma of green tea.
Market Growth Factors
Recent studies have shown that people buy beverages based on their nutritional content. The rich nutritional value of green tea extract is considered to drive the market growth in the coming years. Today, China produces one-third of the world's total green tea production. According to the United Nations' Food and Agriculture Organization (FAO), China's green tea production is expected to reach 2.97 million tons by 2023. In the U.S. alone, imports of green tea have increased by 60% over the past decade, with consumption currently at 0.54 gallons per year.
It is followed by Japan, which produces 91,800 tons of green tea per year. According to the same study, Japan exports 16,000 tons of green tea annually. In third place is Vietnam, with an annual output of 66,000 tons and an export volume of 26,000 tons. Indonesia came in fourth with 20,000 tons of production and 91,000 tons of exports. Green tea production worldwide is expected to grow at a much faster rate than black tea. Experts claim a growth rate of about 8.2%. Projected Green Yield
By 2023, China still leads the list with production of 2.97 million tons. Likewise, China is also expected to dominate the green tea market with exports of 458,579 tonnes. Vietnam may be far ahead, with exports expected at 251,024 tonnes. Indonesia came in third with 18,500 tonnes, and Japan came in fourth with 7,631 tonnes. Among the 76 untapped millions of baby boomers (28% of the population), consumers are increasingly interested in green tea products. Green tea is reported to be the third most popular and popular drink after orange and blueberry juice.
Key Players in the Green Tea Extract Market: With the participation of conglomerates such as Nestlé, Pepsi and Coca-Cola deeply rooted in the production of beverages and other ready-to-drink (RTD) products, green tea has grown in popularity in addition to functional ingredients conferring multiple health benefits. become more solid.
The Green Tea Extract Market report is segmented as follows:
Green Tea Extract Market by Type: 1. Strong Infusion 2. Soft Extract 3. Dry Extract 4. Partially Purified Extract
Green Tea Extract Market Application 1 Ready-to-Drink Tea (or) Instant Tea 2 Dietary Supplements 3 Functional Foods 4 Energy Drinks 5 Personal Care Products 5.1 Cosmetics 5.2 Beauty Supplements 6 Others
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